It was pivotal to Ozloo that the website embody their ethos of 'healthy happy dogs', as well as the fact that different dog breeds have different probiotic requirements.

This meant that the animals themselves took centre stage in the design process, and we made sure to integrate images of the product with images of canines, large and small.

Brand colours and fonts were kept closely aligned with the product packaging, which also meant that the eco-aware 'cardboard box' aesthetic needed to be carried through wherever possible.

Layout took a 'story scroller' approach, with design elements moving into view as the user journeyed down the page.

When it came to the build, Brave opted for WordPress Elementor. Due to our expertise with doing custom development on these platforms, this was not only the speediest route to market for client, but also ensured a visually arresting and engaging experience with robust e-commerce functionality for the users.

As a result, the site is fully animated and dynamic, as well as being responsive.

The large amount of content on the site meant that we had to keep the UI simple, and the layout clean so as not to bombard users with facts and figures, and to keep the shop aspect front-and-centre.