Brief
Accenture tasked Brave with creating a bespoke App for the Accenture Innovation Conference, an exclusive, glittering event that celebrates fresh thinking and doing, bringing some of the most inspiring and innovative companies and individuals to the podium to share their winning approaches.
The App needed to give the attendees access to the latest event agenda, and allow them to find out about the various speakers, read relevant articles, find event and venue information, and chat to one another during the conference.
Parallel to this we needed to design and build an event microsite, as well as an email invite and RSVP campaign.
Challenges & Solutions
We started by wire-framing the App and the user journey, from the point where users would receive the initial email advising them about the event, to the end of the event itself.
Design followed, and the App was built in React Native and Firebase, with a headless WordPress for uploading agenda, speaker and thought leadership content into the backend.
We built a bespoke Augmented Reality viewer into the App to further engage users and enhance the event experience.
AR Video scan
Forbes Magazine
The App included a bespoke AR viewer to unlock additional content.
Users could use the Innovation Conference App to scan an image printed in the latest Forbes Magazine with their mobile phones.
As soon as they did so, a pre-made video, showcasing extra info, would start to play.
