Copyright © Brave Digital 2018

De Beers Group

Scalable Brochure Website

A stylish solution that combines two sites into a single, premium offering, with streamlined user flows, and a focus on scalability.

Brief

After years working with De Beers Group on inventive ways to promote their complex, technical verification instruments, we were a natural port of call when it came to designing and building their new verification website...

The biggest challenge was how to consolidate content from multiple websites into a single platform, as their existing sites had been built over time with no centralised portal to service different needs, verticals and functions.

We needed to find a way to create a cohesive, scalable site that would bring all of this content together, streamline the disparate user flows, and ensure that all stakeholders could access the information they were looking for.

Solution

OUR SOLUTION

Collaborative content workshop. Unifying design. A bespoke Elementor build.

We proposed to workshop the content together with client before designing and developing a responsive site using Elementor with a custom theme and bespoke components to ensure growth for future phases, and ease of use for the De Beers site admin team to ensure up-to-date content.

Visit de Beers Verification Instruments How can we innovate with you?

Discovery, User Journeys and Prototyping

Discovery, User Journeys and Prototyping

From our various desks on three different continents, we met up for an online workshop to explore options and rework the content to ensure all user types would be catered for on the new platform.

From the resulting information architecture, we built a wireframe of the entire site that worked as a prototype, allowing everyone to click from page to page to test and fine-tune the new structure and UI before moving on to final copy and design.

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Design

Design

Whilst adhering to the colours and fonts laid out in the brand CI, our design team found ways to emphasise the technical elegance of the verification instruments by keeping the design sharp, spacious and visually clean.

Hover states, animations and micro interactions would then bring a liveliness to the simple layout once the site was in development.

Different page layouts and headers were used to create a subtle differentiation between instruments, technology development and research, and the insights and news.

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Custom WordPress Development

Custom WordPress Development

The basic site build was done in WordPress Elementor, but due to the complexity of the micro animations, sliders and hover states, we needed to conceptualise and develop custom Elementor widgets.

As always we paid special attention to accessibility, loading times, User Experience, SEO and responsiveness.

Custom Site Features

Diamond Verification Instruments Hero Slider
Mega drop down menu with carousel capabilities
Animated rollovers and content expanders
Custom post templates for varying content types
DeBeers-phone
Connect.

How can we take your website to the next level?

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